Ever since the beginning Deadwood has been a statement of rebellion against worn out dogmas. The core of the brand will always be anti-establishment and counter culture. Using mainly recycled materials, especially leather, each garment combines punk inspired aesthetics with a green cause. Carl Ollson and Felix von Bahder founded the company in 2012. The two buddies met as colleagues in a jean shop in Stockholm and after a few years of dreaming they soon came to open their own vintage boutique. There they cultivated their fascination for timeless design as well as their love for used, pre-loved clothes. Out of that shop a brand evolved, and more so – a way of doing things in a different way. The clothing industry, today a 3 billion dollar industry globally, is one of the dirtiest in the world Deadwood sets out to change all of that! For leather garments Deadwood uses post consumer waste, basically chopping up old leather garments that have reached their expiration date in terms of style, turning them into new beautiful looking jackets and accessories with a vintage soul. This not only gives the jackets a soft worn-in feel but also makes it a far more sustainable alternative to the average newly produced leather jacket. The company’s approach is the antithesis of fast fashion and anxious design. Deadwood is not about reinventing fashion. Instead Deadwood is about reinventing how we think about fashion. About rebooting iconic styles, gently updating them with a modern touch. The collections are released bi-annually and contain a large core of classic carry-over styles, all in line with Deadwood’s idea of slow fashion. A Deadwood collection includes Women’s, Men’s and Unisex styles. In 2017 the company also launched its first Children’s collection. Deadwood is now available at the official online shop www.Deadwood.se, more than 150 retailers around the world and can also be purchased in the flagship store at Bergsunds Strand 32 in Hornstull, Stockholm.
Are Deadwood leather jackets environmentally sustainable?
Deadwood’s leather jackets are made of 100% recycled leather. But, this is a difficult question to answer since the concept of “sustainability” depends on so many factors. Would it be possible to scale up this production into infinity? No, obviously our production relies on the previous production of leather garments (which is usually quite strenuous on the environment). But we believe it’s always a good thing to make use of existing resources that would otherwise have gone to waste.
Are there any side effects negative for the environment?
Yes, of course there are. Nobody’s perfect. We are not zero polluting, no business or person is. That being said, compared to a new leather jacket from any brand out there (or a garment made from cotton or polyester for that matter), our jackets are made from 100% recycled leather which cuts the impact on the environment into only a fraction. That’s why we think our project is good for the world.
How should I as a vegan think about Deadwood leather products?
We can’t tell you what to think or feel about anything, but we CAN tell you that we have a lot of vegan friends who are really happy they found Deadwood. Millions of tons of leather already exist out there. Instead of throwing away ugly garments and then kill new animals for their hide in order to create new more “fashionable” products, Deadwood skips the bloody middle step and takes it directly from ugly garments, crafting them into stunning new products without a single animal coming to harm in between.
Where is your production located?
When Carl and Felix were working with vintage clothing they spent a lot of time in the vintage markets of Bangkok, Thailand. Besides being one of the coolest cities we’ve ever been to Bangkok also hosts some of the best markets and supplies of used clothing, materials and antiques in the world. Therefore it was natural this was where the atelier was to be located, close enough to huge stockpiles of leather goods yearning to be recycled into new beautiful leather jackets.